Introduction: The Strategic Gap Nobody Is Talking About For years, Sales Process Outsourcing (SPO) has been treated as a cost-efficiency play. Companies outsource SDR functions, lead qualification, CRM administration, or sales support to reduce headcount costs, accelerate hiring, and offload operational burden. The business case is straightforward and the savings are real. But somewhere in...
From Cost Center to Revenue Engine: Aligning Sales Process Outsourcing with RevOps Strategy.
